Blog Archives

How well did Germanwings handle the aftermath of 4U9525?

Germanwings A320 (D-AIPX) involved in the crash of flight 4U9525 on March 24, 2015 (Source: Sébastien Mortier, Flickr)

Needless to say, the crash of Germanwings flight 4U9525 last Tuesday took us all by surprise. The crash and investigation are widely covered by everyone. But what communications with the public? How well has the airline handled them?

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Lost and found commercials since the 1970s

tvc-republic-book

Two weeks ago, KLM launched a viral video to promote their Lost and Found service. Here it is, ICYMI. But did you know that this is hardly a new concept? Here are three commercials from the 1970s and 1980s.

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Posted in TV commercials

Icelandair’s new safety video: unique, exotic, relaxing

blog-iceair-safety

Have you seen Icelandair’s new safety video? If I could use only three words to describe it, it would be: unique, exotic, relaxing. Here’s why.

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Would you make a good ABP?

british-airways-cabin

ABP means “Able-bodied person” or “Able-bodied passenger”. It’s airline lingo for passengers who are selected to assist an airline crew during an emergency. But what makes a good ABP, and above all, what does an ABP do?

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Meals on sun destination flights: an endangered species

Ravioli in tomato sauce, cheese, green beans

Nowadays, the only way you can get a meal on a flight under 5 1/2 hours is either to upgrade to Club Class or Business Class, to buy on board… or to fly one of the few airlines that still offers free meals.

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