Guess The Airline – January 2001 answer

Every month, an airline printed advertisement, minus airline name and logo, is displayed for your guessing pleasure on Guess The Airline. The following is the answer to a previous game.

Hooray! The record of most people participating to a single Guess The Airline has been broken! And even more surprising: almost 85% of the participants submitted the very same… wrong answer. Just a few guessed it right! This advertisement was taken from a late 1990s issue of Time Magazine, Asian version. Find out more… scroll down now!

Korean Air advertisement titled: 'Extra room for ladies', from the 1990s, featuring a woman touching up her make-up.

Extra room for ladies. Time to take a moment. Time to touch-up the make-up and enjoy the little extras provided for female passengers. Time to enjoy the privacy of the ladies-only washroom, only on Korean Air.”

How to guess it?

85% of the people submitted… China Airlines. Yes, the flower in the background was very misleading. It DOES look very similar to the plum blossom of China Airlines. However, China Airlines does not use the flower THAT way. Think further. The few clever people who submitted the correct answer actually thought of one important thing in advertising: continuity. The other Korean Air advertisements bear the same pattern: computer-like menu, with ramifications, often the same “flower” in the background…

After the men-only flights, now we have the women-only lavatories. Women got even!


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