Guess The Airline – October 2003 answer

Every month, an airline printed advertisement, minus airline name and logo, is displayed for your guessing pleasure on Guess The Airline. The following is the answer to a previous game.

So, have you guessed throughout the month of October? This was an ad published in a 1970s issue of National Geographic magazine, U.S. version. Was it JAL? Northwest Orient? Thai? United? Ready? Scroll down!

JAL Japan Airlines advertisement from the 1970s, featuring a Western couple meeting a Japanese woman in traditional attire.

How to guess it?

Let’s make it short and sweet this month. The main clues for this ad were the slogan and the blank spaces, where only an airline abbreviation could possibly fit (e.g. JAL, KAL, TWA) or a really short name (e.g. Thai), or a small circular logo at the bottom right corner. There is one clue that slipped out for the first few days of this game. Another small clue, in smallprint in this case, was the mention of this airline’s “Happi Holidays” program. (a Happi being a Japanese robe, a clever play on the English word “happy”).

I had forgotten to hide the JAL crane bird logotype on the bag of the gentleman on the picture. It was very tiny, but enough for a few people to see it… even though they claim they got JAL right even without looking at the crane bird. People submitted wrong answers from day one nevertheless.


Correct answers: 60% | Wrong answers: 40% | Most submitted wrong answer: Northwest (18%) | Other answers submitted: Air Do, EVA Air, Korean Air, Nippon Airways (sic), Pan Am, Thai, TWA, United.


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