Guess The Airline – November 2004 answer

Every month, an airline printed advertisement, minus airline name and logo, is displayed for your guessing pleasure on Guess The Airline. The following is the answer to a previous game.

I am a bit dissapointed at the amount of bad answers I obtained… especially some slightly non-sense ones. A guy even submitted “Canada, of course”, to which I replied “Duh, it’s Canada, but which airline?” Oh well. People can’t win every time. We remind you this was a magazine ad published in a promotional magazine in the mid-1990s. Ready? Scroll down!

Air Transat advertisement titled: 'Popular flights, popular prices', from the 1990s, featuring a map of Canada and a standing flight attendant to promote domestic flights.

How to guess it?

A lot of people submitted the airline featured last month. This is not the first time it happens. If you’re a regular player, remember now: I don’t feature the same airline two months in a row. That sure would be boring! And once again, some people were fooled by the Canada geese in the Canadian map. Remember: the Canada Goose is merely an icon for the country itself.

So, how to guess it? The text makes a mention that this is an “air travel alternative”. In the early 1990s, when this ad was published, the major scheduled air carriers in Canada were Air Canada and Canadian Airlines, so I don’t think they would call themselves an “altenative.” Mrs. Natalie Pelletier, on the picture, bears a uniform identifying her precisely as a flight director (cabin service director) for this airline. The distinctive shape of the Boeing 757 can be identified on the top right corner. That should definitely eliminate the major carriers named earlier. The best clue of all, however, is in the the slogan around the plane: “The Instinct For Travel”, which could be found in a quiz previously displayed on

All done! It’s Air Transat. Since then, the airline has withdrawn the Boeing 757 from its fleet, adopted a new image and abandoned domestic routes across Canada. It now concentrates on holiday flights to the United States, the Caribbean, South America and Europe.


Correct answers: 35% | Wrong answers: 65% | Most submitted wrong answers: Air Canada and Canadian Airlines (17% each) | Other answers submitted: Air Transit (sic), Canada Air (sic), Canada 3000, Columbiana, Royal Airlines, SkyService, Trans Canada, Varig, Wardair.


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