When Air Canada emerged from bankruptcy in the fall of 2004, it unveiled a revised color scheme and design and for the occasion, released this ad, part of its latest campaign. It features Céline Dion’s “You and I” song along with beautiful images of exotic and more common destinations (British Columbia, China and France, for instance), in a quite interesting continuity. You will see airplane windows flying around, allowing people to accomplish their travelling dreams. A great image campaign for an airline that had not been very visible in advertising, since its Formula 1 Grand Prix sponsorship commercials.
Air Canada – Here and there (You and I)
When Air Canada emerged from bankruptcy in the fall of 2004, it unveiled a revised color scheme and design and for the occasion, released this ad, part of its latest campaign. It features Céline Dion’s “You and I” song along with beautiful images of exotic and more common destinations (British Columbia, China and France, for instance), in a quite interesting continuity. You will see airplane windows flying around, allowing people to accomplish their travelling dreams. A great image campaign for an airline that had not been very visible in advertising, since its Formula 1 Grand Prix sponsorship commercials.
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