Cathay Pacific – Paper plane

The simplest commercials are sometimes the best, especially when they don’t show the “product”. In this case, a paper plane slowly circles the Earth, which stays perfectly still. A flight attendant later collects in her hand the paper plane, pushes the Earth so that it revolves on itself, and sends the plane back in the air, which soon gets energized. Cathay Pacific explained on its website back then (1998) that this commercial advertised a diversified network (the Earth), a kind, warm crew (the flight attendant) and a competent service (the paper plane back in the air).


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