KLM – Take-off


In the 1990s, KLM based its whole advertising strategy on swans and this is one of its beautiful commercials featuring this majestic bird. It appears as it if was taxiing for take-off with a voice over the P.A. asking flight attendants to set doors on automatic, setting flaps for take-off, testing flight controls, and calling the take-off speeds. All, with the sounds of jet engines, and Randy Crawford’s “One Day I’ll Fly Away”.

The “take-off” commercial starts at 01:56.

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