British Airways – Global Face (Face advertisement)

This is possibly one of the best-known British Airways commercials, directed by Hugh Hudson. A group of swimmers in red arrive on the shore, while a group in blue comes from the city, and a group in white is on a field. “Every year, the World’s Favourite Airline brings 24 million people together”, the announcer says, while people from around the world embrace. The last frame shown above this description does not give justice to the beauty of this commercial’s ending. The music is Malcolm McLaren’s “Aria on Air”, which resembles both Yanni’s “Aria” and the so-called “Flower Duet”. Perhaps this commercial was so beautiful and is so well-known that in 2007, it was spoofed in a Silverjet TV commercial directed by none other than Hugh Hudson again!


3 thoughts on “British Airways – Global Face (Face advertisement)”

  1. @sergio : this is a well known process in advertising: a me-too, elaborate on the basis of an existing (and free of rights) piece o f music. You should snoop around : Mc Laren himself has explaind that he developed this piece because HH used it for his editing… Titles are just names put on things for deposit. And in french ( the original langage of Lakme), this duet doesn’t even named itself “Flower duet”…

  2. Re: the remarks re: Brit. Airways Global Face ad… Malcolm MacLeren’s Aria and Yanni’s Aria ARE ACTUALLY A PIECE from Leo Delibes’ opera LAKME… the piece is called The Flower Duet.

    1. @rhybeckah: Thanks for expressing your point of view. To me, “Aria on Air” (from the Global Face ad) and “Aria” are different from “The Flower Duet” (from the Space ad). They sound similar but they are different. They are even listed under different names when you browse through a music shop. Hear for yourself and do some research 🙂

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