China Airlines – Plum Blossom

In 1995, China Airlines unveiled its new image and new logo, the Plum Blossom flower. It was a move that some might say was directed by a desire to get rid of a nationalistic image. In this commercial, a plum blossom flower travels through mountains, valleys, rivers, while the announcer announces, amid mystic and boastful music, that “There is a change in the air.”


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