S7 Airlines – Freedom

In 2005, Siberia Airlines adopted a bright new color scheme and changed its identity to S7 Airlines, borrowing from its IATA airline code. A year later, it rolled out an image campaign with the slogan, “Svoboda vaybiraty” or “Freedom to choose”. This is not the first time an airline uses the concept of “freedom” but I must admit this commercial is quite pleasant to the eyes! The song, “Sunshine 40” from The Armadillo’s, was composed for the campaign and fits perfectly!

“Freedom to win. Freedom to be happy. Freedom to have fun. Freedom to dream. Freedom to enjoy.”
“S7 Airlines has a new image.”

(translation provided by Antoshkaaa)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.