In 2005, Siberia Airlines adopted a bright new color scheme and changed its identity to S7 Airlines, borrowing from its IATA airline code. A year later, it rolled out an image campaign with the slogan, “Svoboda vaybiraty” or “Freedom to choose”. This is not the first time an airline uses the concept of “freedom” but I must admit this commercial is quite pleasant to the eyes! The song, “Sunshine 40” from The Armadillo’s, was composed for the campaign and fits perfectly!
“Freedom to win. Freedom to be happy. Freedom to have fun. Freedom to dream. Freedom to enjoy.”
“S7 Airlines has a new image.”
(translation provided by Antoshkaaa)