Alitalia – Surrounded by comfort

Let’s go back to the 1980s, when Alitalia flew Boeing 747s to New York from a hub at Milan Malpensa Airport and was immensely proud of its Business Class and its “Alitalia motorcoach service to Malpensa from Turin and Genova”. Here, a traveller is enjoying the comforts of Alitalia while his friend Carlo travels on “a foreign airline” and has to fly first to “Zurich, Paris or Frankfurt, with a connection of two hours”! The slogan at the end says “Alitalia surrounds you with comfort”.


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