On the East Coast, it’s 8:46 AM exactly. 9 years after an event that has changed the world forever. To commemorate this date, I’d like to share a commercial shown on US television in the wake of the tragedy. On September 11, 2001, American Airlines lost two planes and seventeen crew members. Perhaps in an effort to boost the morale of its customers and, most importantly, its employees, it released this masterpiece of stock footage (maybe) and encouragement. It’s probably one of the best post-crisis commercial I have ever seen.