Singapore Airlines – Wilderness


Singapore Airlines, a major air carrier in Southeast Asia, is among my favorite airlines when it comes to advertising, particularly when it continues on its long-running campaign featuring the “Singapore Girls”. Continue reading “Singapore Airlines – Wilderness”

MEA – “When you’re smiling…”


Let’s go to the Middle East for a change. This MEA (Middle East Airlines) commercial shows images of grumpy passengers becoming happy passengers, thanks to a caring cabin and flight crew, either in the air or on the ground. The background music has been perfectly chosen: Louis Armstrong’s “When you’re smiling…” Soothing images, with just enough words at the end (“For better or for worse, for 50 years”) because an image is worth 1000 words. MEA understood that perfectly.

Cathay Pacific – Paper plane

The simplest commercials are sometimes the best, especially when they don’t show the “product”. In this case, a paper plane slowly circles the Earth, which stays perfectly still. A flight attendant later collects in her hand the paper plane, pushes the Earth so that it revolves on itself, and sends the plane back in the air, which soon gets energized. Continue reading “Cathay Pacific – Paper plane”

Guess The Airline – August 2004 answer

Every month, an airline printed advertisement, minus airline name and logo, is displayed for your guessing pleasure on Guess The Airline. The following is the answer to a previous game.

A lot of people got the answer right… except for a guy who didn’t give up until he had tried more than 10 times! This was a neat Guess The Airline therefore! We remind you this was a magazine ad published in this airline’s inflight magazine edition of December 2001. Ready? Scroll down!

Cathay Pacific advertisement from the year 2001 about StudioCX, featuring a baby.

Continue reading “Guess The Airline – August 2004 answer”