This ad from the early 1990s uses a dynamic song and scenes shot in many countries, back when the airlines’ slogan was “Arrive in Better Shape”. My favourite moment is when the flight attendants turn at the same time to smile at the camera. That scene is easily recognizable in a commercial for a competing carrier, which I’ll share with you on airodyssey.net in a few days.
One 60-second commercial and three 15-second commercials from 2000, showcasing simple facts about the airline. The final jingle is inspired by a song by Queen, “It’s a kind of magic.”
Same Dream, Same Team
This delightful ad shows the several steps it takes to get a flight in the air, crew on duty, and off duty, together with people all over Hong Kong. Watch it and listen to the extended version of the jingle. Continue reading “Cathay Pacific – A kind of magic”