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How well did Germanwings handle the aftermath of 4U9525?

Germanwings A320 (D-AIPX) involved in the crash of flight 4U9525 on March 24, 2015 (Source: Sébastien Mortier, Flickr)

Needless to say, the crash of Germanwings flight 4U9525 last Tuesday took us all by surprise. The crash and investigation are widely covered by everyone. But what communications with the public? How well has the airline handled them?

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