Yup, United has resurrected the “Fly the Friendly Skies” tagline, 2013 style, and built a whole ad campaign around the world “friendly”.
Very simple and straight to the point. The moment “Jingle Bells” starts playing, you know this is a Christmas commercial. The only thing you don’t know is that this is an airline commercial!
In a conference room, a manager announces they have just lost a major long-time client, one too many. It’s time for a “face-to-face” policy, in other words, not just call the customer, but also meet him. He starts handing out plane tickets to the other employees… which leaves room for a brilliant conclusion.
I am particularly delighted to show you this commercial because I saw it for the first time at an aviation exhibit in Montreal in the 1990s and absolutely loved it. Just watch as a negative-thinking passenger (the kind we’d hate to sit next to on any flight) is given a wonderful customer service experience when […]
So, we have a young flight attendant on her first day. She seems very nervous but, taking advantage of the fact that no one but her has boarded the United Airlines DC-10 yet, starts “practising” with imaginary passengers.